How we make money
No dark patterns, no buried disclosures. Here is exactly how Lanzamo pays for itself — and the lines we won't cross to do it.
Last updated June 2026
The short version
Lanzamo is free to use and reader-supported. When we recommend a product or service — a formation service, registered agent, business bank, payroll or bookkeeping tool — some of those links are paid affiliate links. If you sign up through one, the company pays us a commission. You pay nothing extra.
What that money does and doesn’t change
- It doesn’t change our tools. A state fee or an S-corp estimate is math and public data. No advertiser can touch the number you see.
- It doesn’t buy a recommendation. We don’t rank a service higher because it pays more. When we compare options, we show our reasoning and disclose the commercial relationship right next to the link.
- It does keep the lights on so the tools and guides stay free, with no paywall and no account required.
Our promises
- We disclose affiliate links clearly — by the recommendation, not hidden in a footer nobody reads.
- We’ll say “none of these fits you” when that’s the honest answer — including “file directly with the state yourself.”
- We’ll recommend the cheaper or free option when it’s the smart one.
- We don’t sell your data. Our tools run in your browser; we’re paid by referrals, never by selling your information.
Why this model
Affiliate commissions let us help founders who’ll never pay us a cent and still keep the work sustainable. The alternatives are worse: a paywall locks out the people who most need a clear answer, and ad networks reward clickbait over usefulness. Done honestly, “we earn when we genuinely help you make a good decision” keeps our incentives pointed the right way.
Questions?
If anything here is unclear, ask: hello@lanzamo.com.